Pop Up Market is an annual event celebrating the lifestyle and retail culture of Indonesian youth. Each year the event's ambiance is differentiated by thematic decor of fashion districts, the first was Carnaby Street, the second was Fifth Avenue, and recently in its third year Pop Up Market presented Shibuya District.
The brief was to create two program in the form of a pre-event and post-event that could weigh a PR angle in it. While also, we are briefed to increase the number of active followers, likers, in all digital platform; Facebook, Instagram, and Twitter.
In this project as a public relation officer, I was able to partner up with 25 media partners, I was able to create fact sheets, press releases, and withheld a press conference. The results came with more than 40 media covering "Pop Up Market Shibuya" event, from online magazine, print media, televisions, and bloggers.
As for the social media consultant position, I was able to establish campaigns that resulted in more than 5000 followers on Instagram, 1000 likes on Facebook, and 4000 followers on twitter, all done in 45 days. Please check #popup2014 on either Twitter, or Instagram to see.
In this project as a public relation officer, I was able to partner up with 25 media partners, I was able to create fact sheets, press releases, and withheld a press conference. The results came with more than 40 media covering "Pop Up Market Shibuya" event, from online magazine, print media, televisions, and bloggers.
As for the social media consultant position, I was able to establish campaigns that resulted in more than 5000 followers on Instagram, 1000 likes on Facebook, and 4000 followers on twitter, all done in 45 days. Please check #popup2014 on either Twitter, or Instagram to see.