Skin Junkie is a bath and body brand that exudes the American's aesthetics in 40's and 50's era. Playing with the idea of sultry pin-up girls beauty, the brand targets a fun, quirky, and vibrant teens and tweens as their consumers base. As majority of the target market are in the netizen generation, Skin Junkie would like to emphasise more on their digital presence.
The brief was to create a cohesive and consistence on their digital platforms. We are asked to create an extension of the logo that they have, and create the extended graphic standard manual of the brand on all social media platforms.
Digital Presence
Strategic Points
Below are the appearances of the digital platform that was created. All of which are tied up with pink polkadots base graphic, with pin-up girls icons to reconvey Skin Junkie stance as 40's and 50's bombshell. Seen below are the interface of the blogger site, Facebook, Twitter, and their digital Newsletter.
To create a more effective site, we recommend for Skin Junkie to have a weekly post called 'Skin Diary'. Rather than just sharing information about events and products, Skin Junkie should give it's blogger visitors explanation about the facts of women's skin. The purpose of such post is to engage the customer and create relationship and branding that; Skin Junkie is An Expert on Skin.
As that point, Skin Junkie had no online store site, we recommend that every blog post of a certain product must be accompanied by a power button as below. The power button should be placed right next to any product post, thus readers could click and opens up a "How to Buy Page".