Dewi Sri Spa is a premium bath and body product that was established by one of Indonesia's largest cosmetic conglomerate; Martha Tilaar. As a developing brand, the 10-years old entity is set to establish their own spa facility. Despite having years of expertise the brand finds it hard for younger segment to relate with the brand.
The brief was to revitalise the brand palette and philosophy to communicate and attract more younger market.
New Palette of Logo Standard
Super Graphic as An Entity for All Product Line Range (Product and Facility)
Super graphic essentially is one graphic that once a person see could directly affiliate that graphic with a certain brand. For example when you see a swoosh, you'll think of Nike. The same goes for this graphic below. Designed especially for Dewi Sri Spa, the graphic is a rice paddy to suggest Dewi Sri (The Goddess of Rice in Balinese Folklore). The graphic will be carried out on all product designs, thus when a person see the paddy or even a silhouette of it, he/she will directly recall Dewi Sri Spa.
GSM on Print Ads and Website Content Strategy
